What is Instagram? This hugely popular image-sharing platform came around a few years after Facebook kicked off the true dawn of social media, but the landscape has changed since then. So if you’re wondering what’s new, and what’s the difference between reels and video posts, then we’ve got you covered.
Below, you can find the answer to ‘what is Instagram?’ where we explain how it works. If you’re looking for a deeper dive on the photo sharing social media platform, we explain how to delete Instagram comments and how to download Instagram in the first place. Then, once you’re wrapped up, check out our guides on the godfather of social media apps by learning how to download Facebook, and explaining the answer to the question of what is Facebook?
Here’s everything you need to answer the question ‘what is Instagram?’

What is Instagram?
Instagram is a social media platform primarily dedicated to sharing images and videos. Users have a profile where they can post images, which then form a grid below their user information. You can also share stories and reels, which you can learn more about below.
To post an image on Instagram, head into the app and press the plus sign in the top right corner. From there, select ‘post’, then choose the image or video you want to share and follow the instructions that follow. You can add a caption, tags, and filters to your images as you please.
What is Instagram Reels?
Instagram reels are the platform’s take on TikTok, offering you a chance to make short-form video content. These can range from dances to recipe ideas, with lots of different types out there for you to take inspiration from.
To make a reel, head to the Instagram app and press the plus sign in the top right corner. From there, select ‘reel’, then choose the different media you want to include. There are different editing tools you can make use of, too.
What is Instagram shop?
The Instagram shop is a marketplace where you can buy and sell things. You scroll through it in a grid – just tap an image that takes your eye to see the item therein.
Is Instagram free?
Yes, Instagram is completely free to use. You can make use of all its features except post-promotion without paying a penny. If you set up a business account, you can pay to market your posts and stories to people, though this is a separate charge, not a membership.
Can I recover a deleted Instagram account?
If you want to delete Instagram, it’s a fairly simple process. But if you’ve had a change of heart and want to recover your account, then you’re probably wondering how you can do it. Unfortunately, the answer is just as simple: you can’t. If you delete your Instagram account, your only option is to make a whole new one. So press that big ‘delete’ button with caution!
There ya go, friends. What is Instagram? Well, now you know. For more, check out our what is Paramount Plus, what is Spotify, and what is Apple Arcade guides.